We Are Cinco
 

FOOT LOCKER LEVERAGES ITS SPONSORSHIP OF THE NBA, CONNECTING WITH MILLENNIALS THROUGH DIGITAL AND SOCIAL MEDIA

Foot Locker aimed to engage with Millennials online & through social media campaigns. By leveraging its sponsorship of the NBA, the shoe brand would step above the noise by creating a digital contest platform that would appeal to the demographic’s desires for creativity and self-expression. #MyApproved is a contest platform that asks basketball fans to create and customize their own poster, and share it on social media. Winners head to a VIP experience at the NBA Playoffs.

 
pepsi_logo
REACH OUT

TORONTO
+1 416 731 0886

MONTREAL
+1 514 288 4346

NEW YORK
+1 917 512 8487

BEIJING
+1 85 1339 8480

TOKYO
+81 03 6875 9008

STAY IN TOUCH